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How to write a strong Call-to-Action (CTA)

A call-to-action statement is one that prompts your reader to do something, to take desired action. It's basically a signpost letting your audience know what they should do next (or at least what you'd like them to do!) Without a clear CTA, the user may not know what to do, or how to do what they want, and may end up leaving your page.

So let's talk about how you can write strong CTAs to get your audience to take action!

Use action verbs: Start your CTA with strong action verbs that prompt your audience to take immediate action. Words like "shop," "learn," "discover," "join," "subscribe," or "share" can be effective in motivating your audience.

Create a sense of urgency: Encourage your audience to act quickly by using words that convey a sense of urgency. Phrases like "limited time offer," "act now," "don't miss out," or "only available for a short period" create a sense of FOMO (fear of missing out) and drive immediate action.

A woman working on her call to action with mel

Offer incentives: Provide your audience with a compelling reason to take action by offering incentives. It could be a discount, freebie, exclusive access, early bird offer, or any other benefit that adds value and motivates them to engage with your CTA.

Make it specific and clear: Clearly state what you want your audience to do. Use specific language to guide them in taking the desired action. For example, "Click the link below to shop now," "Tag a friend who needs to see this," or "Subscribe to our newsletter for weekly updates."

Keep it concise: A strong CTA is concise and straightforward. Use clear and concise language that removes any ambiguity and makes it easy for your audience to understand what they need to do.

A person looking at their social media

Highlight the benefits: Clearly communicate the benefits or value that your audience will gain by following your CTA. Explain how taking the desired action will solve a problem, provide information, save money, or improve their lives in some way.

Personalize the CTA: Make your CTA feel personalized and tailored to your audience. Use words like "you" or "your" to create a sense of direct engagement and make them feel like the action is specifically for them.

Add a sense of social proof: Incorporate social proof in your CTA by mentioning the number of people who have already taken the desired action or by sharing testimonials or reviews. This can help build trust and encourage others to follow suit.

A person working on their social media strategy with mel

Use visually striking elements: Make your CTA visually appealing by using eye-catching design elements such as bold fonts, contrasting colors, or arrows pointing towards the CTA button or link. Visual cues can help draw attention and increase click-through rates.

Test and optimize: Experiment with different CTAs and analyze their performance. A/B test different variations to see which one generates better engagement and conversion rates. Use the data to optimize and refine your CTAs over time.

Remember, a strong CTA is a crucial element in driving desired actions from your audience. Tailor your CTA to align with your overall marketing goals and make it compelling, clear, and actionable to encourage your audience to take the desired action. Guess what?! I offer a wide-range of social media services, including social media coaching and full service social media management. If you need help (a lot or a little) I can help!

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