Melinda MartellOct 11, 20232 minHow to write a strong Call-to-Action (CTA)A call-to-action statement is one that prompts your reader to do something, to take desired action. It's basically a signpost letting...
Melinda MartellSep 27, 20232 min10 Reasons Hashtags are STILL relevantYou will often hear on social media that hashtags are dead. I can assure you that they are not. When a large account with tons of...
Melinda MartellSep 13, 20232 minSocial Media ENGAGEMENT - why you need to do more of itIncreased Reach and Visibility: Social media platforms often prioritize content that receives high engagement. When your posts receive...
Melinda MartellAug 30, 20232 minHow to write SCROLL-STOPPING captionsWhen it comes to social media, standing out is essential. How can we do that in such an over-saturated social media platform? You need to...